Transforming La Croix's Event Presence
What began as a single event partnership exploded into a nationwide phenomenon. GG Bear Productions revolutionized La Croix's experiential marketing strategy, scaling from one local activation to commanding presence at five major market events across the nation's most influential cities - the Bay Area, Atlanta, and New York.
Role
Lead Project Manager, Production management, Labor management, Line production, Logistics management, Facilities management, Chief of Staff.
What we Achieved
Engineered and executed a show-stopping custom booth design that became La Croix's signature event footprint.
Orchestrated seamless coast-to-coast logistics operations.
Forged strategic partnerships that amplified brand reach.
Assembled and directed elite event teams across multiple markets.
Delivered flawless execution that set new standards in beverage industry events.